Feeling like your business website isn't quite cutting it? You might be right! While headshots are a good start, they're just one piece of the puzzle. We all know that great messaging always answers the six key questions of marketing….Who, What, When, Where, Why, and How.
Let’s get real for a moment - Are your marketing images answering these six key questions?
So, what kind of photos are best for your business?
Think about the questions your customers might ask: Who are you? What do you do? Where do you work? Why and how can you help me? Great business photos answer all these questions!
Here's a breakdown of different photo styles:
Selling Stuff (Product or Commercial Photography): This is your online catalog! Think of those high-quality product images you see when shopping online. Good photos are essential to grab attention and make sales. (Answers What and Why)
Showing Your Team in Action (Environmental Portraits): These are NOT product shots! They show real people (your team!) doing their jobs in real places or interacting with the product. This helps customers see you as the expert and builds trust. (Answers Who, Where, and How)
Headshots - Your Team's Faces: These are clean, professional close-up shots of your team members. They show confidence and keep your brand image consistent. (Answers Who)
Executive Portraits - Your Leaders: These are different from regular headshots. They give a glimpse into the leader's personality and story, often in their work environment. (Answers the high-level Who, What, and Where)
Building Your Brand (Branding Imagery): This is the big picture! It's all the photos that work together to tell your brand story. They should be consistent, high-quality, and create a feeling that draws in your ideal customer. (Answers Who, What, Where, When, Why, and How on a large scale)
Events You Do (Corporate Event Photography): Great for service providers! These photos show the results of your work - happy clients enjoying the final product. They can also show your team in action. (Answers How and When)
Lifestyle Photos: These sell the feeling your product or service creates. Think of a travel company showing happy vacationers instead of just airplanes. (Answers When, How, and Why)
Your ‘Personal’ Brand (Personal Branding): Similar to lifestyle and branding photos, but focused on YOU. They show your approach and how you personally guide clients to their goals. (Answers Who, What, Where, When, Why, and How on a smaller scale)
Is your visual brand message on point? We can help you identify the perfect photos to showcase your company in the best light. Schedule a free 15-minute consultation today to see how our photography services can elevate your brand!